Is one of the characters modeled after you?
lol. I tend to see aspects of me in a lot of the characters. Manny and his big dreams aspirations of being a filmmaker, Ceasars’ protective nature towards his neighborhood and Willie’s relationship with the legacy of his father’s bar and the community.
Your personal mission is to effect positive change and leave a lasting positive impact on communities. How much are art, politics, your cultural subjectivity intersected in your artistic/creative work?
It's the foundation of everything I do. I have this affair with legacy and I’m always thinking of what I’m leaving behind for my family, my community and my culture. Art will last forever and the impact never deteriorates. It's one of the pillars of our history as people. It’s proof we were here. Our politics and culture survive through it. I strive to visually tell our stories and always want my work to be reflective of our times.
Have there been other Latino/Latina focused hyperlocal films or television shows based in New York, even if they only survived a very short blip in time?
I know there has definitely been films like I Like it like That, Hanging with the Homeboys, Raising Victor Vargas, which are like more than 10-15 years old, and more recently Gun Hill Road. When it comes to a series, something episodic, besides the reality show Washington Heights recently, I don’t think there have been any successful attempts. I don’t think networks and studios invest in really understanding the market of the new generation Latino that speaks both English and Spanish interchangeably. They have a warped impression of Latino culture and it reflects in some of the characters that are on TV. Especially with most studios being based in Hollywood, we don’t really see New York Latinos honestly represented on TV. I think we are very inspired by what Spike lee did for NYC African Americans and Latinos in the 90's and I feel we are trying to invoke that spirit for Latinos in this new generation and age of Brooklyn.
Willie is a very emotive or easily affected character. What do you think are the issues that stay most prevalent in his mind? What is he trying to negotiate? How do you relate?
I think Willie’s character is about preservation. I think he is scared of the change just like other members of the neighborhood but as a leader in his community he feels like it rests upon his shoulders to battle the fear openly. He is very protective of the legacy of his father’s bar that he inherited and doesn’t want his generation to be the witnesses of its possible extinction. His younger brother, who is played by Rick Gonazalez this season, got out of the neighborhood and is a big reggaeton artist in Puerto Rico, and Willie is kinda envious of that a little bit because he had his own dreams of being a salsa singer when he was younger. So he is very much trying to hold on to history and part of his development is how or if he embraces change. Even with his relationship with Maggie he is holding onto his past which is why she doesn’t see a future for them.
I can definitely relate with the legacy issue and wanting to keep my culture alive in my community, but I’m not as threatened by change as Willie. I feel more challenged to make sure we plant our roots deep in our communities.
What is the impact of the show East WillyB in your own community?
I feel like a lot of people are very excited that their story is being told by us. Julia and Yamin chose Bushwick because we are right in the middle of this culture clash that Williamsburg witnessed 10 years ago and we all saw what has transpired there and in Los Sures. But at the same time it's also about the characters that exist in a Latino community and give us a more accurate representation that is something other than a drug dealer or maid.
Who do you guys hope the show reaches? I’m sure you want to reach as many people as possible, but who would be your ideal target demographic?
Our demos are pretty broad cuz we feel like the show speaks to so many in different ways. We’re sure it will resonate with 18-34 Latinos who represent that new generation of English and Spanish speaking Latinos in the U.S, people looking for alternatives to what they see on HBO with Girls and actually see real portrayal of Brooklyn and NYC Life. Anybody living in a community affected by gentrification and a collision of cultures.